Text, which is used to denote emphasis by slanting the type body forward.

Paper fibers lie in a same kind of direction in a sheet of paper. This direction is known as the grain. Printing is normally done so that if folding is needed, the fold is made parallel to the grain.

The molding as well as reshaping of paper by the use of special metal dies and heat, counter dies and pressure, to develop a raised image on the paper surface.

An optical device which is used by printers and photographers to control and measure the density of ink or color.

Using a computer to change, adjust or manipulate a color image, like retouching, color saturation, adjusting color balance, contrast, etc.

About the measurement of the thickness of paper which is measured in thousandths of an inch or mils.

This is the imaginary horizontal line upon which stand capitals, lower case punctuation points, letters, etc.

Standard glossy paper stock, which is as thick as a light magazine cover. The shiny finish renders an excellent opaque base for rich process color printing. For: Brochures, Flyers, Catalog Inserts, Posters, etc. Our stock is most popular.

A form of on-demand printing in which elements (like text, graphics, photographs, etc.) Can be changed from one printed piece to the next, without stopping or slowing the press, utilizing information from a database. Such as a set of personalized letters, each with the similar basic layout can be printed with a different name as well as address on each letter.

That quality of paper which is defined by its levelness that allows for pressure consistency in printing, assuring uniformity of print.