The inconsistent setting of the printed image on the sheets of paper while they travel through a printing press.

In order to protect your printed pieces this clear coating is used. It renders a high-gloss surface, which deters dirt and fingerprints. As they go through the mail, aqueous coating improves the durability of postcards as well as protecting business cards as they ride around in people’s pockets. It looks beautiful on brochures, catalog covers, and stand-alone flyers as well.

Sometimes this name used instead for bond paper.

A spelling error in printed material resulting from a mistake in typing or setting type.

When the printing on one part of a sheet is found from the other side, a frequent problem with thin papers.

The term that is contributed to left-justified type and uneven on the right.

A printing press, which prints on both sides of a sheet in a single pass through the press.

A term used to give a description of spotty or uneven ink absorption.

A rendition that expresses the placement of all the components, images, thumbnails etc., of a final printed piece.

This is a term which refers to a paper that a printer keeps on hand in their shop.