A term, which describes that portion of lower case letters that extends below the main body of the letter, as in “p”.

For printing, the procedures of separating the primary color components (CMYK).

Paper that is chemically treated to transfer the impression from the first page to the subsequent pages.

A thin but strong paper (opaque), which is used for Bibles and books.

As a “cover” stock, this paper is stiff, such as a baseball card or postcard. This stock is coated with a glossy finish, preparing photographs and other images look beautiful. Standard uses: durable, Catalog Covers, heavy-weight Brochures, Product Spec Sheets.

An illustration or photo, in which the tones fade gradually away until they blend with the background and they are printed on.

A term used for unprinted paper.

A title at the top of a page, which appears on all pages of a book or chapter of a book.

A trade name of Adobe Systems, Inc. towards its page description language. This language translates a digital document from an application into a language a compatible printer or other device can use to make its output.

Quality of papers that determines its opaqueness or ability to prevent two-sided printing from showing through.