A printing process utilizing recessed areas on a metal cylinder that contain the ink.

That is another term for gloss coated paper.

The level of tone, weight of darkness or color within a photo or reproduction which is measured by a densitometer.

The entire range of hues potential to reproduce on a specific system, like a computer screen, or four-color printing press.

Hardboard (case) covers are used for books bound.

Basis or basic weight relates to the weight, in pounds, of a ream (that is 500 sheets) of paper cut to a given standard size for that particular paper grade.

Similar to the 80# gloss text, but 25% thicker as well as heavier, for a piece, this feels more substantial. Standard Uses: Information Sheets, Self-mailers, Brochures, etc.

A clear coating that added to printed material as a protective layer for improved scuff resistance and commonly higher gloss.

Inks prepared with soy oils instead of petroleum as the base. They are regarded to be more environmentally friendly, a standard element of green printing.

A term, which denotes folds that are 90 degrees to each other.