A piece of printed material which is inserted into another piece of printed material, like a magazine or catalog.

Known as gloss ghosting as well. A condition happening during the printing process when vapors from drying ink on one side of a press sheet interact chemically with dry ink or blank paper on sheets in contact with or on the reverse side of the same sheet making unintended faint images.

A procedure of generating a prepress proof in which paper is electronically revealed to the color separation negatives and passed through electrically charged pigmented toners, which adhere electrostatically, ensuing in the finished proof.

When left untrimmed the rough or feathered edge of paper.

The normal color balance of a photographic image is distorted by unwanted color tone or overall color shading distorting

Acronyms for Coated One Side as well as Coated Two Sides paper stock. There is a cover stock with a glossy finish on one side and uncoated on the other, commonly between 8pt (. 008″) and 18pt (. 018″) in thickness.

In an example, any line that encircles copy or dialogue.

Standard glossy paper stock, which is as thick as a light magazine cover. The shiny finish renders an excellent opaque base for rich process color printing. For: Brochures, Flyers, Catalog Inserts, Posters, etc. Our stock is most popular.

A form of on-demand printing in which elements (like text, graphics, photographs, etc.) Can be changed from one printed piece to the next, without stopping or slowing the press, utilizing information from a database. Such as a set of personalized letters, each with the similar basic layout can be printed with a different name as well as address on each letter.

That quality of paper which is defined by its levelness that allows for pressure consistency in printing, assuring uniformity of print.